Brand, marketing & communications
HOW CAN I HELP?
Here are a few examples of how I might be able to help your business build your brand and create effective communications for your customers, clients or members. Let me know if you need anything else - I’m always happy to chat. And If I can’t do it, I’ll tell you. If I know someone else who can, I’ll connect you.
Book a free discovery session, or drop me an email at aimee@aimeecolemanwrites.com with your mobile number. I'll give you a call and we can talk you through the process. And then I can put together a proposal for you, if you like.
FREE DISCOVERY SESSION (30 MINUTES)
Pre-planning
Before we work together, it's good for both of us to get a sense of whether we're a good fit. In this free 30 minute consultation, we'll talk about you and why you do the work you do, your customers, your brand, the goals for your business, what your compelling future looks like. And, if you're inclined: detail, process, approach.
FULL DISCOVERY
Planning
Together, we'll work through where your business is now (from the inside-out: who you are; and from the outside-in: who your ideal clients are), where you're heading as a brand and how you might get there. We'll workshop, we'll come up with ideas, then we'll organise those ideas into a map for key stories or pieces of communications, and an action plan: a list of things to be done. There might be a lot of opportunities to discuss in this phase and there might be multiple stages of discovery required to nut out the principles and tasks to be done. This is likely to involve 2-3 sessions.
IMPLEMENTATION
Doing
Then we've got to do the work. This will be specific to the findings of the discovery session. We might work on your brand story for your website, a digital campaign, thought leadership content for your business' LinkedIn, a content calendar, a twelve-month communication plan, or your overarching marketing strategy on a page, for example. What ever it is, we'll work together to get it done. There might be multiple things to work on, so in the same way as the discovery phase, this might involve multiple stages or pieces of work.